Artistic Director Department

Through the combination of components, modern people carry out their organizational discourse; (sitting) deep in the chair, the publishing department carries out its relational discourse.

“Literature is about using language systems and narrative structures to create a body of consciousness.” — Lan Nianchu, Publishing Director

Gazing and exploring, combined with field research and creative curation, develop viewing perspectives and experience paths for a city or a relatively unfamiliar town, and use experiences to lead people to destinations they have never reached.

🅑Character relationship books

Can we examine the elements that constitute us, proactively respond to stimuli, shift our relative positions, and trigger new possibilities between objects and ourselves, initiating a dialogue? How can we establish a relationship with objects, participating in and driving their future transformation? Rather than fetishizing or being controlled by them, we should let them guide us. Through the experiences brought about by objects, we can crystallize discourse and materialize the high concept of "object system"—the heterotopia of universality.

歸納最佳路徑

🅑 藝術指導

藝術指導的核心源於「策展」:
當世界像一座巨型博物館,每個産品都是一件等待策劃的作品——
它不只需要物件本身,更需要與之共構的場景、語言、節奏與舞台。

我們以藝術的角度重新檢視産品:
是概念深度需要提升?
氛圍調性需調整?
還是視覺語彙、推廣方式、客群路徑需要重新配置?
策展人的專業不在製造,而在於捕捉每件作品(産品)最適合的描述方式,並拆解它的語境、位置與節奏。
透過調整敘事與展演方式,即使是同等資源投入,也能使產品更具情感能量,更令人印象深刻。

重塑精神的核心

🅒 品牌重整

商業是跟著時代的運作,透過交流互動,刻舟求劍的過程;
發展的過程,原本就會逐步汰舊換新,褪去不適合的産品和論述,慢慢轉化成新的模樣。
然而,我們處於技術、觀念革新讓市場發生劇烈變化的時代,
所以,有時候需要在緊迫時間内採取激烈的轉化手段,
為既有品牌進行「品牌重整」:保留品牌核心,再賦予因應市場轉變的全新體驗形式。

專案合作諮詢

通地Commonplace 歡迎和品牌、企業、機構展開多形式的合作。
請填妥以下資訊,我們會依據您的需求,由專員回覆,安排對應部門的後續洽談。