"Get going to a new place."
The moment we finish packing and put the bag on our shoulders, we are ready to leave.
Why do airplanes fly? It's because of their stable shape, propulsion from the engine, which allows forward velocity to flow through them. This creates a difference in velocity between the airflow above the wing (where velocity is faster and pressure is lower) and below it (where velocity is slower and pressure is higher). So, the essence of things remains unchanged. When we prepare ourselves, decide on a direction to move, and begin moving forward, we generate an upward force called lift.
This bag is about starting a planned action that will create a new normal. It uses images to mark how air flows through us: the faster the flow, the less pressure, making the bag bring upward force in both visual vocabulary and action.